It isn't about presenting, writing or designing. It's about building excitement, addressing needs, sharing knowledge, answering questions, and planting the seeds of your brand in people's hearts. It's less about raising the volume to be heard, and more about creating clarity to be understood.

Conveying your message in the least amount of space or time, using the right words and images in the right context, or embracing the same language as your audience - that's what it's about. Yes, it's also about beauty. But more importantly, it's about making a difference.


  • 2017-current

    THE WYDER PERSPECTIVE (www.thewyderperspective.com)

    I help companies achieve their commercial and human resources goals by supporting internal and external communication and branding activities. This includes consulting, planning, and design.

  • 2016-2017

    HR DIRECTOR (Internal Transfer) | (435) 624-7157

    My team and I looked after remuneration and benefits, employee relations, HR Systems, and HR Services for the thousands of colleagues who contribute to the success of this 1,500-room resort.

  • 2012-2016

    EMPLOYEE MARKETING DIRECTOR | Kerzner International

    With over 9,000 colleagues across the world, I oversaw employer marketing and internal communications. This includes employee engagement surveys, employer branding, and recruitment marketing.

  • 2010-2012


    Responsible for the group's internal communication, employer branding and employee engagement, our small team also supported the recruitment and training departments to ensure a consistent and positive brand experience for our colleagues and candidates across Asia.

  • 2009-2010


    Development and design of all internal communication material and campaigns as well as the execution of employee events to ensure the happiness and engagement of over 3,000 colleagues.

  • 2005-2006

    GRAPHIC DESIGNER | Riem Identity SA

    A boutique agency in sunny Lugano, Switzerland that honours the heritage of Swiss design. Execution of various projects, including the creation of corporate identities, logos, websites, and collateral for clients.

  • Education

    BA, Visual Communication (2001-2005)
    University of Applied Sciences of Southern Switzerland

    Post-Graduate Diploma, Hospitality Management (2006-2008)
    Glion Institute of Higher Education, Switzerland

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